Companies will now have flexibility to claim products contain ‘no artificial colors’ when foods do not contain petroleum-based colors.
Archived version: https://archive.is/newest/https://www.foodpolitics.com/2026/02/fda-says-food-companies-can-claim-no-artificial-colors-if-they-use-natural-dyes/
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So if the dyes aren’t artificial, you can claim “no artificial colours”. This sounds like it makes sense? 👍
Here in the UK, I’m pretty sure “No added colours” and “No artificial colours” are two different claims.