Yeah, I realized that as soon as I posted it.

You know what this is launching just in time for?

Tax season.

Cue* 10 million people getting audited because they let their browser file their taxes for them.

The very first time I saw an ad for Honey I knew there had to be a catch. Nothing is ever free.

It wasn’t immediately obvious how they were going to make money, though. I figured they’d just sell gather and sell user data. I had completely forgotten about affiliate links. But they probably also sell your data for good measure.